Stop modeling an ASC on Medicare estimates while the hospital across the street has actuaries.
Health systems have payer contract data, actuaries, and consultants. Physicians evaluating an ASC, OBL, or imaging center have gut feel and CMS fee schedules that don't reflect what commercial payers actually pay. CenterIQ closes that gap.
Real commercial + Medicare rates from thousands of hospitals, organized for outpatient facility planning. Filter by your specialty, your geography, your payer mix, and the procedures you'd actually do. Get the same rate visibility a hospital actuary uses — without hiring one.
The information asymmetry that breaks physician-led facilities
Getting facility economics wrong by 20% is the difference between a viable center and a financial disaster. Three places it usually goes wrong:
Modeling on the wrong rates
CMS fee schedules don't reflect what commercial payers in your market actually pay. National averages aren't your market. Most physician feasibility studies are built on numbers that look authoritative but aren't predictive.
Negotiating without comps
When a payer offers 110% of Medicare and the hospital across town gets 280%, you don't know — because you've never seen named-hospital benchmarks. The payer knows. The hospital knows. You don't.
Wrong case mix assumptions
Specialty-level rate dynamics shift the math. Imaging centers with the wrong CT/MRI mix break even years late. ASCs with the wrong procedure split bleed margin. Without rate-by-procedure visibility, the model is a guess.
What CenterIQ actually does
Four jobs that physicians and practice administrators come to CenterIQ for:
Model an ASC, OBL, or imaging center on real rates
15 specialty presets cover ortho, GI, IR, vascular, ophthalmology, urology, ENT, pain, plastics, and imaging. Drop in your geography, payer mix, and procedure split — get a defensible pro forma in under an hour.
Walk into a payer meeting with named-hospital benchmarks
Pull what specific hospitals in your state are getting paid for the same CPT — by name. The conversation shifts from 'what we're offering' to 'why are we 130 points below the hospital across town.'
Imaging equipment ROI before you sign the lease
Model a CT, MRI, or interventional suite against actual reimbursement in your geography. See break-even volume, payer mix sensitivity, and how much utilization shifts the answer.
Underwrite a physician practice acquisition with real rates
PE groups and health systems use rate intelligence on every deal. CenterIQ puts the same lens on the physician side — model what a target's procedure mix actually generates at market reimbursement.
Why physicians choose CenterIQ over a feasibility consultant
Most $30K consulting reports cite the same public datasets. We built the dataset. The reports we produce — and the platform we give you — start where their work ends.
Real commercial rates, not Medicare estimates
Built on the CMS Hospital Price Transparency dataset — the same data health system actuaries use, structured for physician decisions.
Physician-built
Designed by an interventional radiologist who has run the math on his own facility decisions. Specialty presets reflect how clinicians actually think about case mix.
Self-serve, then advisory if you need it
Run the model yourself for free or freemium. If the decision is big enough to want a physician walking you through it, ASC Advisory engagements pick up where the platform leaves off.
Two ways to use CenterIQ
Most users start with the platform. Practices considering a real $2M+ facility decision usually move to advisory.
🚀 Launch CenterIQ
Open the platform. Run rate lookups, build a pro forma, pull negotiation comps. Free tier available; full access is freemium.
Open the app →🤝 ASC / OBL Advisory
Physician-led feasibility and modeling. Snapshot reviews from $5K. Full feasibility + payer strategy from $25K. Build-out advisory $75K+.
See advisory tiers →Common questions
Where does the rate data come from?
The CMS Hospital Price Transparency dataset — the same publicly disclosed commercial + Medicare rates that health system actuaries and payer analysts use. CenterIQ structures it for physician decisions: by specialty, geography, procedure, and payer.
Is this CMS-only data, or real commercial rates?
Real commercial rates. Hospitals are required to publish negotiated rates with each payer. CenterIQ ingests, normalizes, and indexes those rates so you can see what a specific named hospital is getting paid by a specific payer for a specific procedure — which is the comparison that actually matters.
What does it cost?
Free tier covers most early-stage exploration. Full access is freemium. If you're underwriting a real $2M+ facility decision, the ASC Advisory engagement (from $5K) usually makes more sense than DIY-ing the platform.
Can I use it for payer negotiation?
Yes. Pull named-hospital comps in your state, for your CPT codes, with the payer you're negotiating against. Bringing that into a payer meeting changes the conversation from 'what you're offering' to 'why are we below comparable facilities'.
How is this different from a $30K feasibility consultant?
Most consultants build off the same public dataset CenterIQ is built on — but only after they've sold you the engagement. CenterIQ gives you the data layer directly. If you want a physician walking you through it, the GigHz advisory team uses CenterIQ as the engine. Either way, you're not paying $30K for someone else to query a public dataset.
Who built it?
Pouyan Golshani, MD — a practicing interventional radiologist — and the GigHz team. CenterIQ is the rate intelligence layer that powers GigHz's own ASC advisory work.
Get the rate visibility a hospital actuary uses.
Free tier available. No 30-minute discovery call required to see what your specialty's procedures actually pay in your market.
CenterIQ uses publicly disclosed CMS Hospital Price Transparency data. Rates are point-in-time and reflect what hospitals have published; verify any specific rate before relying on it for a binding decision. CenterIQ is a GigHz product. Built by Pouyan Golshani, MD.
Written and reviewed by Pouyan Golshani, MD, Interventional Radiologist — Last updated April 7, 2026