ASC & Imaging Center Intelligence
Model your ASC or imaging center with real negotiated rate data.
CenterIQ replaces consultant guesswork with 327 million real hospital contract records. Build a full pro forma in minutes — with named hospital benchmarks, equipment ROI modeling, and payor mix sensitivity. No subscription required for core features.
The problem with facility planning today
Physician groups, health systems, and developers commit $3–10M to build ASCs and imaging centers using financial models that are fundamentally broken.
Cost
$15,000–$40,000 for a consultant pro forma that uses CMS rates and is already outdated when it arrives. $50K+/year for enterprise data platforms built for hospital systems, not physician groups.
Time
6–8 weeks to model a scenario that should take 5 minutes. By the time the report arrives, market conditions have shifted and the data is stale.
Wrong data
CMS rates understate commercial reimbursement by 40–80% for most surgical procedures. Your pro forma is wrong before you start — and nobody tells you.
Not estimates. Not surveys. Real contracts.
Every U.S. hospital is legally required to publish its actual negotiated rates under the CMS Price Transparency Rule. CenterIQ has processed all 327 million of those rate records into a live query engine returning results in under 50ms.
Why CMS rates are the wrong baseline
CMS (Medicare) rates are widely used as a revenue proxy in ASC financial models — but for surgical and interventional procedures, commercial payors routinely negotiate 3–7x Medicare.
CMS Rate
MRF Negotiated Median
Source: CMS Hospital Price Transparency Rule — Machine Readable Files (MRF). Federally mandated, updated annually.
| CPT | Procedure | CMS Rate | MRF Median | Hospitals |
|---|---|---|---|---|
| 37221 | SFA stenting | $2,100 | $11,012 | 2,087 |
| 93306 | Echo w/Doppler | $380 | $937 | 2,484 |
| 72148 | Lumbar MRI w/o | $290 | $766 | 2,602 |
| 74178 | CT abd/pelvis w/wo | $420 | $1,064 | 2,651 |
| 78816 | PET/CT whole body | $1,200 | $2,868 | 1,987 |
| 77067 | Screening mammography | $120 | $202 | 2,388 |
9 modules. One platform.
CenterIQ is not a calculator — it is a full financial planning suite for outpatient facility development. Every module queries live data from the 327M-record CMS dataset.
Center Viability
Full outpatient facility pro forma with 15 specialty presets plus 6 imaging center presets. Revenue, expenses, EBITDA, and break-even in real time.
Imaging Center Planner
Equipment ROI calculator, radiologist staffing crossover analysis, scanner utilization, and study mix builder across 10 modalities and 84 CPT codes.
Rate Intelligence
Live query access to 15,333 CPT codes with state-level breakdowns, hospital counts, sample sizes, and P25/Median/P75 rate distributions.
Procedure Scanner
Searchable database of high-value ASC and imaging CPT codes with viability scores, CMS vs. MRF rate comparisons, and one-click mix addition.
Mix Optimizer
Build a custom case mix from any combination of procedures with annual volume modeling, payor mix sliders, and pre-loaded specialty bundles.
Payor Mix Sensitivity
Model the revenue impact of three payor mix scenarios against procedure-specific MRF rates. See the delta between commercial-heavy and Medicare-heavy.
Contract Benchmark
Print-ready rate negotiation packet with named hospital + insurer benchmarks. Walk into payor meetings with concrete data on what your market is paying.
Rate Card Generator
Generate a complete facility fee schedule anchored to MRF percentiles with discount modeling for payor-specific presentations.
Hospital Citations
Named hospital + insurer + rate combinations per CPT per state. Top 20 citations from live R2 citation store for negotiation leverage.
Built for the people making the decision
CenterIQ is purpose-built for the specific workflow of physicians, administrators, and developers evaluating outpatient facility viability before committing capital.
"Showed our BCBS rep that Mercy Health gets $14,200 for SFA stenting in Texas. We closed our contract at $12,500 — below their top quartile, hard to argue with."
"Ran six modality scenarios in one afternoon. The MRI-only center penciled out at 2.1 years to equipment ROI at our commercial rate. We broke ground three months later."
"Underwrote a 4-tenant ASC assuming conservative 85% of MRF median. The model held up to lender scrutiny because I could show exactly which hospitals had already contracted at those rates."
Access
Core planning tools are free with no subscription. Negotiation-grade outputs require an email for lead qualification.
Free — No Account
- Center Viability pro forma
- Imaging Center Planner
- Procedure Scanner
- Mix Optimizer
- Rate Intelligence (summary level)
- Payor Mix Sensitivity
Email Required
- Contract Benchmark PDFs
- Rate Card Generator
- Hospital-level citations drilldown
- Named insurer + rate combinations
Your pro forma is only as good as your rate assumptions.
CenterIQ fixes the assumptions. 327 million real negotiated rates, available in 30 seconds.
CenterIQ is a financial modeling tool. Rates shown are market benchmarks derived from publicly available hospital MRF data and do not constitute a guarantee of reimbursement. Consult your billing and compliance team before contracting. Source: CMS Hospital Price Transparency Rule.